The Interaction-Design.org Foundation is a labour of love founded by Mads Soegaard in 2002, and in 2010, his wife, Rikke Dam, joined the project. Apart from Rikke and Mads, hundreds of people have helped out and continue to do so.
Interaction-Design.org are on a mission to make free and open educational materials: There are so many great minds in the Human-Computer Interaction and Interaction Design community and they want to empower these authors to reach all their interested readers around the world. They believe these authors have the minds to change the world and deserve a publishing venue truly designed for the author and the reader, not the publisher and the profit.
Their current results show that the free, open, and online approach to publishing lets the authors reach at least 20,000% more readers than their all-time most popular publication. That's quite an achievement since they only invite best-selling technology and design authors.
To do this, they had to re-think publishing from the ground up. For example, Interactive-Design.org do not "sell products" at all: They give highly valuable materials away for free. This allows them to use grassroots or "tribe-based" dissemination of our material, e.g. through social media, influential blogs, search engines, commercial classrooms, etc. With this approach, their readers are their helpers, not their customers.
They are idealistic. They had to sell their car, re-mortgage their house, get a tenant to help pay the rent, and spend big amounts of our private capital to do it. They even moved to Thailand for a longer period to help keep our costs at a minimum. They found a semi-deserted island where they could focus 100% on their work. They brought extra laptop batteries as they only had power from a diesel generator 5 hours a day. They were able to catch a GSM signal to get a low-bandwidth internet connection.
It took them 9 years of hard work to get there. But it was worth it: Every single day they help educate thousands of designers and thus help make "a better world through better design."